Yesterday, Tuesday, 24 September, it was announced that the train operator c2c and the Vanarama National League team Southend United Football Club had been nominated for an award at the prestigious Football Content Awards 2024.

The award was for the film Every Journey Needs its Threads with which Southend United launched its new kit for 2024.

Produced in partnership between c2c and Southend United, the film gained its nomination in the Best Branded Content category.

The Football Content Awards are held annually to celebrate the very best in football media, with entries ranging from independent creators to clubs and media organisations.

This year the awards received over 1,200 individual entries from 36,000 nominations. Southend United Football Club was also nominated as an entrant in the ‘Best Football Club’ category.

Winners of the awards are decided by both a panel of judges and fans, with 50% of the votes coming from each.

There is still plenty of time for fans to submit their votes as voting is still open for another two weeks.

The deadline for submitting nomination is at 23:59 on Sunday, 13th October and votes can be cast by clicking here.

c2c has a policy of supporting organisations along its network, as earlier this month it announced support for a music school in Southend, and in July it supported a fundraising event being held by Gold Geese, a local children’s charity.

“To put this into context, last year’s ‘Branded Content Award’ was won by Adidas (for the Women’s World Cup campaign) and this year we’ll be going up against the likes of Adidas, Nike, Barclays and Paddy Power.
“It’s been great working with c2c and getting to know Rob Mullen (c2c Managing Director) and his team over the last six months – the kit launch video would not have been possible without their support and collaboration throughout (Rob even taking on a cameo role) – thank you!
“And a special mention to Ben Hart (Circuit Creative), whose vision and video wizardry led to an amazing kit launch. This was a real team effort!”

Tom Lawrence, Southend United CEO