South Western Railway teams up with charity Missing People for its latest campaign

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South Western Railway teams up with charity Missing People for its latest campaign

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Picture of Chloe White

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Missing People
Missing People // Credit: South Western Railway

South Western Railway is continuing its work with Missing People, which is the only in the UK specialising in bringing missing children and adults back together again.

The partnership has seen the creation of a new campaign called ‘Safe Way Home’ which aims to encourage anyone thinking of going missing or who is already missing, to use the Missing People helpline

The campaign sees posters displayed on South Western Railways network throughout October and coincides with announcements across the rail operator’s busiest stations, directing anyone in crisis to call or text 116 000 to receive free, confidential and non-judgemental support.

Safe Way Home Campaign // Credit: SWR
SWR and Missing People Safe Way Home Campaign // Credit: SWR

Every 90 seconds in the UK sees somebody go missing and for the period 2021 to 2022, seeing approximately 170,000 people reported missing, of which almost 70,000 were children. It is thought that the actual figure for missing people during that period is probably higher, as not all missing people are reported.

A strong link between transport and missing people exists, with trains offering a way to travel and stations providing a safe haven, shelter and facilities such as Wi-Fi. Recent research by Missing People has revealed that 4 in 10 missing adults tried to take their own life whilst missing.

South Western Railway and its partners are committed to taking an active role in safeguarding vulnerable adults and children on its network. Last year saw SWR become the second operator in the country to achieve the British Transport Police’s Safeguarding in Rail accreditation.

To learn more about the rail operators safeguarding approach, please click here.

Peter Williams, Customer and Commercial Director of , commented:

“We are committed to safeguarding vulnerable people on the railway, so we are proud to partner with Missing People on this important campaign.”

“The cost-of-living crisis is putting an even greater strain on many across society, including in the communities we serve. This campaign encourages anyone on our network who is missing or thinking of going missing to contact Missing People for support.”

“By partnering together, I hope that more people in crisis get the help that they need, keeping people safe and reuniting them with their loved ones.”

Jo Youle OBE, Chief Executive of Missing People, commented:

“Missing People is delighted to partner with South Western Railway to reach people who may be in crisis, and to let them know confidential support exists. The links between mental health and going missing are clear. The risk of harm is acute for many whilst they are missing.”

“Together, we hope to help less people come to harm. The support of SWR, with awareness and vital funding, gives us the best chance of providing a safe way home for missing people.”

 

 

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