The Seatfrog app has been an extremely popular platform used by both train operators, supporting over a million customers to purchase tickets, upgrade to first class or switch trains using a single app which has also seen passengers save over £43m at a time when every penny counts.

With an impressive business model, Seatfrog has become a company to watch with achievements, including 800% revenue growth during 2022.

In order to see Seatfrog’s growth continue, the company has secured £6m in funding in order to develop its next goal following its first year of exceptional growth. The company’s next stage of expansion has seen investment from investors such as Pembroke Praetura and Octopus Ventures and has also received advice via finnCap’s Private Growth Capital team.

The next steps for Seatfrog will see the innovative brand move into a new recruitment drive in order to support the needs of operators throughout Europe which, in turn, will accelerate the next wave of its platform as part of a bid to be the preeminent pan-European choice for rail.

Seatfrog was initially created in 2018 in an attempt to deal with 570+ million first-class seats which remain empty on journeys every year and from that point became extremely popular for passengers to get the very best value for their rail travel.

Currently, Seatfrog has exclusive partnerships with sixteen major train operators covering a massive 3bn journeys across the UK and Europe, the latest being Trenitalia.

Iain Griffin, Co-founder and CEO of Seatfrog said: “Our mission is to be the platform of choice for rail, helping people fall in love with taking the train again, and enabling operators to run more profitable networks full of happier, less stressed passengers – it’s long overdue.

“Today’s investment marks the latest milestone on our journey, but it’s by no means our final destination. With the launch of our Train Swap feature across the UK and our expansion into new European markets, we are unleashing a new platform that helps passengers get an unrivalled experience and operators run more efficient networks well beyond the capabilities of legacy technology.”

Fred Ursell, Investment Director, Pembroke Investment Managers LLP said: “Over half of UK rail passengers are unhappy with value for money, largely due to the European rail sector being starved of innovation. When we met Iain and Dirk, their vision and passion to transform the customer experience for travellers whilst providing a ‘win-win’ business model for Train Operators became immediately clear. The disruptive business model, product market fit and large market combined with a world-class team, meant Seatfrog had all the hallmarks of a Pembroke deal. We are delighted to be supporting Seatfrog as it expands its product range, deepens relationships with customers and grows its geographical presence.”

David Foreman, Managing Partner of Praetura Ventures said: “Many of our team used Seatfrog long before we spoke to them about this investment. As fans ourselves, we can see that the Seatfrog proposition is clearly loved by its users as shown by their thousands of industry-leading reviews. They’ve got a fantastic team with a great product and global potential. We’re incredibly excited to be backing Iain and Dirk in their next stage of growth with our ‘more than money’ support.”

The Seatfrog can be downloaded on Apple and Android devices.