ScotRail has launched a new advertising campaign to promote rail travel and encourage more people to travel by train by showing how a train ticket can take people further than some may think.

Featuring ScotRail employees who customers might meet during the course of their journeys, such as train drivers, ticket examiners, and station staff, the message focusses on everyday moments that customers and staff might share.

The campaign aims to remind people that when they travel with ScotRail, besides the actual journey, it comes with a friendly face, a helping hand, and an extra pair of eyes and ears. Behind the message ScotRail aims to show the many ways that ScotRail supports communities, including working with charities to provide free travel, creating community spaces, within stations, and reducing carbon emissions.

The advertising campaign will run for six weeks and will help to support ScotRail’s efforts to attract people back to rail travel following the impact of the pandemic by working to increase the number of people travelling train. At the moment, passenger numbers are nearly 70 per cent of what they were in 2019.

Joanne Maguire, ScotRail Chief Operating Officer, said: “’Your ticket goes further than you think’ is the strapline of this new campaign and we want to remind people across the country of the advantages of making a journey by train.

“With thousands of services operating every day, the opportunities are endless to travel throughout Scotland.
“And more than that, buying a ticket brings with it the support of everyone in the ScotRail team to help you on your journey.

“When you travel with ScotRail, you are investing in your community, and we hope to see more customers on our services in the weeks and months ahead as we continue to recover from the pandemic.”