Hull trains has agreed partnerships with both of Hull’s rugby Super League teams, Hull FC and Hull Kingston Rovers.
Within the partnership, Hull Trains will be the official video partner for Hull FC, and one of Hull KR’s main partners for the duration of the Super League 2022 season.
Hull FC and Hull KR are the latest teams to benefit from a partnership with Hull Trains as a few months ago the company signed an agreement with London Broncos for the name of Hull Trains to adorn the team’s home, away, and third kit shirts for the 2022 season.
The partnership will provide exposure to supporters watching games in person, on Sky Sports or Channel 4, or following the action on social media.
The 2022 season runs from February to September, so supporters will soon see the name of Hull Trains a lot more when as part of the matchday experience with Hull KR, a ‘race the train’ competition at half time during home matches.
Managing Director, David Gibson, explained “We know how much Rugby League means to this city and to so many of our passengers, our trains are used often by supporters travelling down to London for the Challenge Cup Final. It therefore makes perfect sense to partner with both teams as part of our commitment to supporting the Hull sporting community and ensuring our brand is visible to a wider audience. The partnerships promise to bring many benefits to all involved.”
Paul Lakin, Hull KR Chief Executive is pleased to have Hull Trains on board for the new season. He said: “It’s fantastic to see Hull Trains join us for the new season so we can help them achieve their goals for 2022 across our digital and in-stadia platforms. Hull Trains has only recently celebrated its 21st birthday and 2022 is the 140th anniversary of our club, so this is a landmark achievement for both of us. We look forward to working together in what we hope will be a successful season.”
Hull FC Chief Executive James Clark added: “We are delighted to add Hull Trains to our family of commercial partners for 2022 – one of the region’s most widely recognised and respected brands.
“Our digital partnership offers opportunities far and wide, including brand exposure across our far-reaching social media channels, Hull FC Live, and on match days at the MKM Stadium.
“In what has been a challenging period for the transport industry over the past two years, Hull Trains’ commitment to supporting one of their local clubs is outstanding, and we’re excited to see how the relationship can develop over the next twelve months.”
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