How did South Western Railway celebrate Smart Week

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How did South Western Railway celebrate Smart Week

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Picture of Callum Calvert

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South Western Railway
Credit: South Western Railway

South Western Railway has celebrated “Smart Week” to increase its commitment to modernising ticketing on the SWR network.

56% of all journeys made on the SWR network are made using a smart ticket, Touch SmartCards, e-tickets and Oyster and contactless payments in London, meaning passengers do not have to queue to buy or collect tickets at a station.

Customers that use the Touch Smartcard can choose to ‘renew without the queue’ by selecting digital delivery when buying tickets online, allowing them to switch from paper to smartcard for season tickets, single and return journeys.

Customers with smartcards can auto renew their monthly season ticket by tapping in at the start of the new month, instead of queuing at a station or waiting for a replacement. If the same season ticket is renewed 11 months in a row, the 12th month is free.

Touch Smartcard ticket users are also eligible for automated delay repay, by monitoring the customers journey and works if a delay of 15 minutes or more has been detected.  If so it will generate a claim on the customer’s delay repay account, where they can follow the instructions on their email to accept, decline or amend the claim.

What did the officials say?

Liam Ludlow, Head of Retail for , said:

“More and more of our customers are seeing the benefits of smart tickets, and we will continue to innovate and improve to make travelling with us even easier.”

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