Abu Siddeeq has been appointed as the new Customer Experience Director for Trenitalia c2c. The role will support Trenitalia c2c’s commitment to both its customers and communities.

The role, which begins in February, will lead a newly reconstructed team which will be dedicated to providing outstanding customer service for those who use the East London and South Essex train line.

Abu is joining from a previous role with LNER, where he was Head of Customer Experience Strategy.

Before this, he worked with Great Western Railway and held other roles at Transport for London, FirstGroup and the NHS.

Rob Mullen, Managing Director of c2c, said, “I am absolutely delighted that we’ve appointed Abu. He joins us from LNER and has held multiple roles in customer services, experience and operations across different train operators and the NHS. A real benefit is Abu lives on our network, so understands our routes, our customers and our communities.

“Our communications, stations, revenue protection and security and customer services teams will sit under Abu’s directorship to make sure they are right at the forefront of our thinking. Providing good service for our customers is more important now than ever, as we strive to attract them back to the railway.”

Abu said, “I’m delighted to be joining Trenitalia c2c, which is consistently one of the highest performing train operating companies for customer satisfaction. What’s particularly attractive and exciting is the opportunity to further enhance an already strong customer offering, by looking at new and innovative ways of engaging with our customers and communities and using that insight to focus our priorities and improvements.

“I’m really looking forward to working alongside colleagues across the organisation in developing and embedding an ambitious customer strategy,” he added.