In collaboration with Glastonbury Festival, Trainline is celebrating the tens of thousands of climate heroes who choose to travel by train for their journey to Worthy Farm, the site of the festival.
Trainline is offering a unique personalised welcome in its inaugural year as the Festival's official train travel partner.
Passengers who are heading for the festival via Castle Cary station are being honoured on a massive live-action billboard, which broadcasts directly to the audience, acknowledging their eco-friendly travel choice.
This initiative is part of the “I came by train” movement, an advocacy group that promotes the environmental advantages of train travel, urging individuals to opt for trains over cars and planes for their journeys.
The “I Came By Train” initiative strives to boost the number of individuals opting for train travel, aligning with the UK Climate Change Committee's objective to see a 30% rise in passenger rail usage by 2035.
The strategy involves forming a collaborative campaign network of corporations, industry leaders, policymakers, NGOs, and community groups. This collaboration works in unison to encourage members of the public to choose eco-friendly travel options. For further details, visit icamebytrain.com.
Additionally, the “I Came By Train” campaign is raising awareness about the ecological advantages of train travel. A survey conducted in the Manchester region last year revealed that the campaign effectively doubled the local recognition of the positive impact that increased train travel can have on the environment.
Some interesting statistics show how people can significantly reduce their carbon footprint by taking the train on a 200-mile journey from London Paddington to Castle Cary, the closest station to the Glastonbury Festival.
If festival goers choose to drive that same 200-mile journey, it will be 67% more polluting, and for those that choose to fly to the festival over the same distance, it would create 7 times more CO2 than rail travel.
In comparison, if everyone took the train just once a year while heading to the festival, it would cut the UK's CO2 emissions by 8 Million metric tons in the next 10 years.
Changing just one journey from car to train can have a positive impact on an individual's climate footprint. By celebrating the thousands of Climate Heroes descending on Glastonbury Festival this week, we hope that this will encourage even more people to say “I came by train” during this festival season and beyond.”
Natalie Marques, Head of Brand Sustainability at Trainline
Well let us hope that their fellow festive goers, practice what the environmental ones might want and take all their rubbish hope at the end.
Didn’t Glastonbury have its own (Somerset & Dorset) railway station once? Perhaps it should be reopened.