Nexus has announced that it has scooped an award for the marketing and PR campaign it ran to encourage Spice Girls fans to travel to the concert at the Stadium of Light by Metro.

Nexus has beaten a strong field of contenders to win Best Integrated Campaign.

The in-house team were briefed to maximise revenue from a Spice Girls concert at Sunderland’s Stadium of Light on 6 June 2019

The target for the event was to double the revenue achieved from the previous concert at the same stadium in 2014, and so be in line with ticket revenue achieved from Ed Sheeran concerts at St James’ Park in Newcastle in 2018.

What did the officials say?

Customer Services Director, Huw Lewis said:

“I’m delighted that the judges recognised the unique aspects of this campaign that we ran for the Spice Girls concert in Sunderland.

“This campaign underpinned Metro’s core brand proposition to be ‘Part of Everyday Life’ – so the natural and trusted choice for travel to big events – by generating a feel good atmosphere, shared content and positive feedback.

“Marketing is only successful when it is supported by first class customer service.  Our customer service team were a fundamental part of this marketing campaign, ensuring that our customers had a safe but also a fun journey to and from the Stadium of Light.  Tyne and Wear Metro really was a part of the Spice Girls party.”

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