Chiltern Railways has announced that it has been named 2017s top franchised train operator in the YouGov BrandIndex UK Rankings.

The YouGov BrandIndex measures the publics view of brands on a daily basis across a range of measures.

The annual rankings are compiled used Buzz scores from across the 52 weeks of 2017. Buzz scores measures whether people have heard anything good or bad about the brand in the previous two weeks.

The rankings follow the investment and improvements from Chiltern Railways. The Arriva UK Trains company launched the new Oxford to London line at the end of 2016. This has grown the rail market at Oxford by over 20% since its launch.

Chiltern Railways is also running a ‘ticket free’ trial using geolocation and Bluetooth technology to map passengers journey before billing them at the best value fare at the end of the day.

What did the officials say?

Eleni Jordan, Commercial Director for Chiltern Railways, said “I’m proud to see the Chiltern brand held in such high regard by the UK public. Our customers are an incredibly important part of what we do, and we will continue to invest to improve the customer experience both now and for the long term.”

• Visit the Chiltern Railways website
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